It is important that the business impact and results of a PR campaign can be measured and evaluated against the objectives set at the outset of the campaign.
We are delighted by the level and quality of exposure
Column inches in the form of news and feature articles both in print and online as well as broadcast coverage are vital, with the industry valuing PR coverage as worth up to five times the cost of advertising space of the same size, according to a national industry association.
Century PR will carry out a media perception audit at the beginning of the PR campaign which is repeated six to 12 months later to measure how the perception of your company has changed positively as a result of your PR investment. We also measure image and perception levels compared to your key competition.