It is important that the impact of a PR campaign can be measured and assessed against the objectives set at the outset of the campaign.



Column inches in the form of news and feature articles are vital, with the industry valuing PR coverage as worth up to five times the cost of advertising space of the same size, according to a national industry association.

Century PR will carry out a media perception audit at the outset of a PR campaign which is repeated 6/12 months later to measure how the perception of your company has changed as a result of your PR investment. We also measure the image and perception levels with your key competition.