Century PR

A checklist of the range of services provided by Century PR to its clients.

Is your company getting the same value for money service from your PR agency?

Weekly Work-in-Progress (WIP) Status Reports
Fortnightly meetings/agendas in advance if required/contact reports within 48 hours of the meeting
Initial PR Brainstorming session following appointment
PR Strategy Plan within first week of appointment
Regular updating of client Press Packs
Media Perception Audit of client’s image with their media
All UK travel
Telephone, fax, email, photocopying and support stationery

Press events/event management consultancy
No mark-ups on print, photography etc or any bought-in services. At cost
Well managed long-term suppliers on your behalf, eg photography, video, print, creative artwork
Regular updating of media lists
Regular advance features research and reports
Newsletter layout and copy writing inclusive of fees
Regular face to face media interviews with clients resulting in regular feature articles
Agreed key performance indicator
Evaluation of publicity coverage through CPR’s media measurement criteria
Quarterly Performance Reviews
Senior personnel on each PR account. No Juniors!
Senior staff that are journalistically trained and have blue chip experience in industry/communications and PR and communications/editorial career backgrounds with organisations such as BP, EMAP, Peugeot, BL etc