CPR clients are offered an initial three or six month trial. (We rarely fail to extend our partnerships!)

Our services are comprehensive and are personally supervised by ‘hands-on’ senior Directors with blue chip industry and journalistic experience. A PR/Media Audit is offered at the outset of every PR campaign to establish key journalists’ perceptions of your company.

This unique exercise is repeated every six months to act as a benchmark and subsequent measurement tool to measure the effectiveness of your PR campaign. An initial half/full day brainstorming meeting following CPR’s appointment is organised at a location away from the client’s premises to discuss key priorities and establish set objectives for the PR campaign.

The main features of our service are.

  • A PR Strategy Plan is written within 5 working days of the brainstorming session including a detailed monthly activity planner listing proposed future actions
  • A comprehensive Press Pack is compiled in the early stages of the initial PR campaign
  • The PR matrix planner is updated regularly
  • Regular progress meetings/minimum monthly review meeting
  • Regular status reports/weekly on-line WIP (work in progress) report every Friday
  • All expenses are inclusive of fees including UK travel, telephone, fax, e-mail, photocopying, support stationery etc saving clients up to 20 per cent additional cost on top of their PR budget
  • A Press Office service is available 24/7 for all incoming media enquiries
  • Immediate response to all client calls
  • Frequent verbal contact with clients
  • Regular media visits to client premises and/or telephone interviews
  • Access to pan European/global media targets for your export markets
  • A regularly updated report identifying advance features in the media relevant to your target markets
  • Detailed media research in line with your industry and target markets
  • A competitor media monitoring service for intelligence purposes
  • A media training consultancy service (including equipment/materials at cost)
  • Access to our clients past and present and media contacts for reference purposes. A further assurance that you are appointing a credible PR agency
  • Examples of proven PR campaigns, past and present
  • Exclusive PR measurement criteria, allowing you to measure the results we achieve against your investment
  • Effective PR results! which often lead to increased awareness and sales enquiries